Feedback from our Final Edit.

We have kindly recieved positive feedback which is excellent. Many of people have noticed how our main characters have played an excellent role and how their performance suited the song perfectly. Others have mentioned how our difficult and fast match cuts were placed perfectly over the beat. Overall I personally feel that our music video was very successful, and that our hard work definitely paid off.

Research - Analysis of Advertisments

Florence and The Machine Advertisement

The advertisement uses the same image as the Florence and The Machine album cover and creates a link between the two. This makes it easier for people to recognise the album, as well as showing what the advert is advertising. The font used on the advert is also the same as the font used on the album cover, and has a very simple and clear layout. This advert relates to my genre and audience because it has a photo of Florence posing in a typical indie female artist way.

Laura Marling Advertisement

This advertisement for Laura Marling uses the same image as her album cover to create a link between the advert and her album. The advert uses very few colours and is mainly in black and white. The font used on the advert is also the same font as the one on her album, and uses a very simple layout which goes well with the photo. This advert relates to my genre and audience because the photo of Laura Marling shows her posing in a typical indie way, making no eye contact with her audience and dressed in indie styled clothes.

Ellie Goulding Advertisement

This advertisement for Eliie Goulding's album uses the same image as the one on her album, and creates a strong link between the two. Her music videos and album cover use this glowing effect in them, which is also carried onto the advertising. This advertisement relates to my genre and audience because of the photo of Ellie Goulding facing away from the camera with her hands in hair, which is a very typical pose for female indie musicians.

Research - Analysis of Digipaks

Oasis Digipak

 

The Oasis digipak has 6 panels, and the design clearly shows what genre it is. The acoustic guitar on the front shows that it is indie-rock, and the choice of organic colours help to create a indie theme around the digipak. The digipak uses two types of fonts, one for the main text (track listing, CD title, volume number etc.) and a more distinctive font for the band name. The digipak uses various photos of the guitar from different angles on each panel, and follows all of the digipak conventions. This digipak relates to our genre and audience because of the colour schemes associated with indie, and the guitar that is a well known instrument in indie music.

Angela Easterling Digipak

 

The Engela Easterling digipak has 4 panels, and follows the conventions of a digipak. The front cover has a clear image of the artist and uses a style of font that looks very old and 'hippie'. Although the digipak uses many colours, it works well, because the washed out colours suit the newspaper/magazine layout on the inside. The digipak only uses two fonts and, has played about with the text a lot on the outside and inside covers (rotating, different sizes etc.). The digipak has also used a pocket for the CD to be pulled out from rather than a plastic case, which helps to show the graphics that would of been hidden behind the CD. This digipak relates to our genre and audience because it uses the type of fonts associated with Indie, and has a very clear photo of the artist wearing indie styled clothes with a guitar in her hand. 

Corrine Riley Rae Digipak

 

The Corrine Riley Rae digipak has 4 panels, and is more modern looking indie digipak. The digipak uses the same font for the main text on the front and back, and has used two photos that have been edited to bring out the bright colours from the background. The pose of the artist on the front is very typical of female indie artists such as 'Florence and the machine'. The digipak follows all of the conventions of a digipak and has used photography very well in representing the genre. This digipak relates to our genre and audience because the photo on the front shows a typical female indie pose and uses very organic colours.



Production - Analysis of one sequence from the Rough Cut

Sequence: Repeating of 'You got the love' (1.22-130)

This sequence in our music video was the build up to the main part of the song, and we chose to use signs/objects to write 'you got the love'. I think that using signs/objects to illustrate the song worked, because it created a link to the shot of the sky and the faces at the start. The shot of the girl holding the signs could of been shot in a better lit location, and the camera angle for the leaves could of been done from a higher angle to show them more clearly. The shot of the girl dancing in between the clips of the signs was also a bit random, and we decided to remove it and found another way of writing 'you got the love'.

Production - Rough Cut Feedback

After showing our rough cut to our teacher, we were told to:
- cut our clips more precisley and on the beat
- film new footage for the ending rather than using the same clip twice
- find a way to shorten the clip of the girl singing at the end
- find another way of writing 'you got the love' to fill in the gap

As a group, we began planning on what to do next and came up with:
- editing the cuts between shots again
- using a close up of the girl's lips saying 'you got the love' to fill the gap
- using different shot types/angles of the girl singing to stop one clip going on for too long
- filming the boy walking and holding hands with the girl instead of repeating footage

Research - Analysis of 3 advertisements that realte to our genre

The advertisement uses the same image as the Florence and The Machine album cover and creates a link between the two. This makes it easier for the audience to recognise the album, as well as showing what the advert is about. The font used on the advert and the album cover is the same, and has a very simple and clear layout. This advert relates to our genre and audience because it has a photo of Florence posing in a typical indie female artist way.

 

 

This advertisement for Jack Johnson uses the same image as his album cover to create a link between the advert and her album. The advert uses very few colours and is mainly in black and and yellow. The font used on the advert is also the same font as the one on his album, and uses a very simple layout which goes well with the photo. This advert relates to my genre and audience because the photo of of the tree relates to the genre as indie being peacful and the image of him self near the tree with a guiter.

 

 

 

This advertisement for Eliie Goulding's album uses the same image as the one on her album, and creates a strong link between the two. Her music videos and album covers aswell as posters all use this glowing effect and sparkles in them. This advertisement relates to my genre and audience because of the photo of Ellie Goulding facing away from the camera and hair blowing which is a very typical pose for indie genres.

Research - Analysis of 3 digipaks that relate to our genre

The Au Revoir Simone digipak has 6 panels, and follows the conventions of a digipak. The front cover is very simple and has a clear image of a tree which gives us the idea of a 'hippie'genre which is indie. Throughout the digipak the style is shown similar the use of blue background and blurred images of branches and flowers. The digipak uses two types of fonts only. This digipak relates to our genre and audience because it uses the type of fonts associated with Indie clear and simple, and has a very clear photo of the type of music it might be.

 

 

The Oasis digipak has 6 panels, and the looking at the design clearly shows what genre it is. The guitar on the front tells the audience it is indie-rock, and the use of colours help to create a indie theme around the digipak. This digipak uses two types of fonts aswell, agan keeping it simple and effective, one for the main text (track listing, CD title, volume number etc.) and a more distinctive font for the band name. The digipak uses various photos of the guitar from different angles on as it flows on each panel, and follows all of the digipak conventions. This digipak relates to our genre and audience because of the colour schemes associated with indie, and the guitar that is a well known instrument in indie music.

 

 

The Corrine Riley Rae digipak has 4 panels, and is a more of a modern look. The digipak uses the same font for the main text on the front and back, and has used two photos that have been edited to bring out the bright colours from the background. Using backgrounds of trees and leaves makes it much easier for the audience to understand the genre of the music. This digipak relates to our genre and audience because the photo on the front shows a typical female indie pose and uses very organic colours.