Group 6: Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our video has been influence by a range of videos. Our main inspiration came from the video 'Kickstart' by the artist Example. The editing aspect of this video was really effective and as a group we felt it made the video unique and creative. Therefore, we decided to use the techniques used in the Example video in our own video. We like the visual effects the splitscreen had on the video, so we decided we would use final Cut Pro to create a edit that was similar to the one in 'Kickstart'.

Here is the video for Kickstart;

Here is some screen shot that we were influenced by in the Example video and also some shots that we did that were similar.

Here is a split screen shot taken from the video Kickstart.

Here is our split screen shot that we produced by using final Cut Pro.

Here are some more examples of how the video Kickstart influenced our video.

Example's Kickstart

Our version of the edit taken from our video.

Another video that influenced our music video was 'Always' by Blink 182. This video influenced us for the same reason as the Kickstart video did. Blink 182 uses similar editing techniques used in the Kickstart video, so it attracted our attention because it was the same editing techniques used in both videos, however, the genre of music was very different. Therefore we figured that if two very different genres of music could create the same edit, it would work with our video and genre.

Here is the video for Blink 182's song 'Always'.

I feel by researching other video's it has help us with creating the visual aspects of our video. Also, by trying to create specific editing techniques, it has helped me to gain the skills need to use Final Cut Pro. After, the production of our film, it has made me more confident in using Final Cut Pro, framing my camerawork, cutting my shots insync with the music and setting up/ shooting our clips.

The genre for our music video was Indie.

Therefore, i researched our genre to find out what links artists to the genre Indie. I was influenced by the images that we found while creating our moodboard. It helped me to produce the aspects of my digipak. As i researched further i discovered that indie artists like their music to be quite simplistic and plain, therefore, the audience can focus on their music rather than them as artists. Therefore, i have decided to keep my digipak simple. I have used an image for my digipak which is a clip featured in my music video. This is to connect my digipak with my artist and also to keep my work simple.