After finishing our music video, we now had to create a digipak and advertisement to help promote our artist. We started off by researching some digipaks of artists and advertisements that could be linked to the same genre of our video.
Here are some of the digipaks that i chose to look at;
Katy Perry - Teenage Dreams
Katy Perry has used a vibrant range of colours and exaggerated the tones of the colours to make them look airbrushed. I like the way the digipak cover portrays an image of the sky but the focus is on her because of her dark brunette hair. Katy Perry is known for being in the pop genre, which is obvious from the text she has chosen. Her digipak cover is coherent with her music video 'California Gurls' and this image is taken from that video as it is shows below.
Beyonce Knowles - B-Day (Deluxe Edition)
Beyonce Knowles has used an image of herself standing in front of an open field with the sky as her background image. She is know for her famous pop songs and her outrageously energetic videos. The digipak cover are significantly similar to her music video 'Deja Vu'. As it is shown she has linked her digipak image to clips in her video to help connect it to her as an artist. Here is her video for 'Deja Vu'.
Corinne Bailey Rae - The Sea
Corinne Bailey Rae has used the sky and nature to make her digipak cover background. Her calm attitude is perceive through her body positioning, which links to her music and the genre she is associated with. She is an indie artist and her choice of colour and text font helps to show this. Her digipak cover resembles her video for the song 'Put Your Records On'. Here is her video for 'Put Your Records On'.
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