Evaluation - Question 2

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

I believe i have made strong links between my music video and my ancillary texts. I have constantly used the same image repeatedly for each ancillary texts, which happens to be a screen shot from my music video. I have chosen a text which i feel links with the genre indie but also with my artist. 

Here is the picture of my digipak below;

Here is the image of my advertisement;

Here is the screenshot image from my video that i used to create my product;

I have used this image to advertise my video but i have put effects on it to change the brightness.

Target Audience

Above is a Moodle which us as a group created to identify our audience. We have used words that describe our typical targeted audience. I feel my digipak, video and advertisement suits our intended audience, people who like indie music. My products have been designed with the audience and genre in my mind. I have decided to ensure my products and video was not over exaggerated as, in indie music artists like to ensure that their music is the main focus rather than themselves as an artist. This is why i decided to keep my advertisement and digipak simple. This is to ensure the focus is on my artists music and confined with the genre. I have decided to chose an image from my video to help link my video to my artist, to make my audience recognise the digipak. I feel i have successful created a digipak that represents my chosen genre and the audience that surrounds it.