Research - Analysis of three advertisements that relate to our genre

Here are a few digipak advertisements from the same genre as my music video. All these artists are involved in the indie genre and their advertisements and digipak help to show this. These artists that i chose, use the same image that is on their digipak to advertise their release of there album. This helps the audience recognise and identify the digipak and connect it to the artists. Here are a few examples i researched that display this.

Plan B

Digipak

Above it shows the artists Plan B's digipak cover.

Advertisement

Above is the advertisement Plan B used to promote his digipak. It is the same image he used on his digipak this helps the intended audience to link him to his digipak when they see this advertisement.

Florence and the Machine

Digipak

Above is the digipak for the indie artist Florence and the Machine. 

Advertisement

Above is the advertisement Florence and the Machine has chosen to used to promote her digipak. Although, the image is slightly darkened it is the exact image used in her digipak. So, the audience would immediately relate this advertisement to her digipak. 

Au Revoir Simone


Digipak

Above shows the digipak for the artist Au Revoir Simone.

Advertisement

Here is the advertisement Au Revoir Simone has chosen to promote her digipak. It is the same image used on her digipak, making it easier for her audience to find her digipak in the stores.