Group 6

Our Final Song Choice.

To our advantage, the song that we want to cover doesn't have an original video. Therefore we wont be breaking any copyright rules. Our final song choice is 'The XX ft Florence and the Machine - You Got The Love'. We have chosen this song as hardly anyone in our group wants to perform or create a strong narrative. Having this in mind, we are going to create a song which isn't relevant to the lyrics. By adding random shots and experimenting with the beat appeals us.

My Target Audience.

Elizabeth Lily would be a typical member of the audience for our chosen song 'You got the love - The XX Ft Florence and the machine'. The reason for this is simply because she has very go with the flow attitude towards life. She shops in Iceland and Primark which shows that she dosent care about what others think, as she is a student who earns a very low income.

Research - Review of previous student work

I thought that this groups work to 'Nas - The world is yours' was very good. The choice of mise en scene suited the song very well, and they used all the conventions of a Hip-Hop music video i.e. the DJ decks, the graffiti on the wall, city scape in the backgrond etc. The performers confidence also really helped to portray the typical rapper persona. The black and white filter made the video seem 'old skool' which is exactly what the song would be classified as under Hip-Hop. Overall, I think that this group have produced an exellent music video.

Planning - Final Song Choice

As a group, we chose to use 'You got the love by The XX Ft Florence and the machine' for our music video.

We chose this song because the remix hasn't got a video, and we could imagine the kind of video it would have. We thought that a illustration/disjuncture type of video would go well with the beat because it is very snappy and definate.