Research-Andrew Goodwins Theory

Main Points

• Pop videos are built around songs
• The Pop video uses the singer both as narrator and as a character.  
• The singer/s looks directly at the camera to keep that involvment with the viewer at home with their performances. 
• Pop videos rely on repetition
• Pop songs builds to a climax or to a constant repetition before fading away
• There are three types of relations between the songs and videos: illustration, amplification and disjuncture
 

Illustration- where the video tells the story of the lyrics and dance is used to express the moods of the songs. 

Amplification- occurs when the video introduce new meanings that do not contradict with the lyrics but adds layers of meanings.

Disjuncture- this is where there is little connection between the lyric and the video or where the video conradicts the lyric.