Research - Andrew Goodwin Theory

Main Points of Andrew Goodwin's Theory

• The traditional narrative does not apply to pop videos
• Pop videos are built around songs
• The Pop video uses the singer both as the narrator and as a character
• The singer in a Pop video often looks directly at the camera to connect with the viewers
• Pop videos often repeat images the same way the song repeats the chorus
• Videos provide visual pleasure that encourages repeat viewings
• Pop videos can sometimes promote other commodities like films
• There are 3 types of relations between songs and videos. (Illustration, Amplifications and Disjuncture)
• Pop videos use easily recognisable features
• Females are presented as objects of male desire