For my analysis, I am going to concentrate on the video Holiday by Dizzee Rascal. As a class we looked at this video as it portrayed main aspects of R'n'B as a genre.
Narrative
The narrative is strong throughout this video, as Dizzee Rascal is singing to the camera. The title of the video 'Holiday' is definitely reflected throughout the video. As the sun is shining down throughout their little pool party. The use of women in bikinis, men in shorts and the fact that they are positioned around a pool shows that they have centered the video around the title. This shows a strong narrative. Also as I mentioned above Dizzee Rascal is continuously singing to the camera and talking about a female throughout his lyrics. This women is also continuously shown throughout the video and is also shown with Dizzee himself.
Genre
I would personally say that the genre of this song would be R'n'B. As we all know money is a main essential to create an R'n'B video. The use of a hummer at the end of the video, the jewelry that Dizzee is wearing and also the house that they are in shows that it basically is centered around money. The use of women instantly tells the audience that R'n'B song. The fact that they are prancing around in little bikinis is a sign of sex.
Representation
"In a world ordered by sexual imbalance, leasure in looking has been split bewtween active/male and passive/female. The determining male gaze projects is fantasy onto the female figure which is styled accordingly"
As I mentioned above the use of women throughout this video is typical. The fact that only half of their bodies are shown throughout the video shows that they are only their for show. Legs, Bum and upper body is only shown, not their whole body. However, Dizzee whole body has been shot throughout the video. Especially his upper body. This shows how important representation is. As the male is the most important person throughout the video.
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