Wednesday, 22 September 2010

Andrew Goodwin's Theory.

Andrew Goodwin was Director of Music and Organist. Seeing as he has worked with music for most of his life. He decided to make a Theory which involves how narrative, illustration, amplification and disjuncture apply to pop videos. The main theory points that he focused on were ;

  • Pop videos rely on repition

  • Pop videos revolve around the son

  • The narrative is also the character within the video

  • The singer will eventually look in to the camera while singing to form a strong connection with their chosen audience

  • The video does not have a strong ending

  • Pop videos have recognisable features

  • The video provides visual pleasure which helps the audience to want to watch the video again and listen to the song again.

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