Andrew Goodwin was Director of Music and Organist. Seeing as he has worked with music for most of his life. He decided to make a Theory which involves how narrative, illustration, amplification and disjuncture apply to pop videos. The main theory points that he focused on were ;
- Pop videos rely on repition
- Pop videos revolve around the son
- The narrative is also the character within the video
- The singer will eventually look in to the camera while singing to form a strong connection with their chosen audience
- The video does not have a strong ending
- Pop videos have recognisable features
- The video provides visual pleasure which helps the audience to want to watch the video again and listen to the song again.
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