Evaluation - Question 4

What have you learned from your audience feedback?

I received feedback on my video from various people. Some where from my targets audience for my genre which is indie, also some where members from my class. I collected the feedback after the viewing of my video in the cinema. Some of the audience feedback was as followed;

- Good establishing shots

- vivid close up shots

- Split screen works well with the narrative of the song

- Lip sync in time with the music 

- Conforms to their genre

- Strong editing techniques

However, although we received those good comments we also had a criticism that kept coming up;

'opening shot too long and some shots were too dark'. After looking back on my own video and reviewing it, i also agreed with these points made. Our opening shot was a bit too long, however, that was meant to be our establishing shot and the beginning and end. 

I feel i have learnt how to edit and shot effectively. Due to the feedback i received i understand which parts of my video i would have changed if i could;
- The parts that were too dark
- The establishing shot at the beginning

i would have made sure we film when the weather was similar and lighten the contrast of some shots. I would also cut a few seconds off of the beginning shot. Although, I'm saying this i do still feel my video was a success and enjoyable to watch. I feel i have meet the needs of my target audience and conformed with the genre. 

Evaluation - Question 3

How did you use media technologies in the construction and research, planning and evaluation stages?


The Internet has been a good source when researching. I have used various sites to help gain knowledge on the genre.  I have used Blogger, Google and YouTube. 

Blogger has helped me in recording my journey through creating my music video, advertisement and digipak. Google has enabled me to gather information and visual images to compare other artists, which has influenced me immensely. Also, used YouTube to view other artists video to provide me with some inspiration and ideas. 

I have also used a different of technologies to help create my products. I have used video camera, digital still camera, tripod and memory card. 

To create the clips for my video, i mainly used a video camera to record my shots. The tripod allowed us to steadily shot our shots and make sure our framing was correct and levelled. The memory cards protected the work we filmed on the camera and allowed us to import our work onto the computers. We used digital still cameras to take photos of our potential locations and also on-set photos. 

I also used Final Cut Pro and Photoshop to help me with my practical work further. 

Final Cut Pro allowed me to create my music video. It enabled me to cut shots, put shots in certain places  and allowed my music to be insync with my clips. Photoshop helped me to create my ancillary texts. It provided me with the different layers styles, fonts and textures. Photoshop also provided me with visual benefit like the brightness of my image.

All these elements have helped me to produce my final products.

Evaluation - Question 2

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

I believe i have made strong links between my music video and my ancillary texts. I have constantly used the same image repeatedly for each ancillary texts, which happens to be a screen shot from my music video. I have chosen a text which i feel links with the genre indie but also with my artist. 

Here is the picture of my digipak below;

Here is the image of my advertisement;

Here is the screenshot image from my video that i used to create my product;

I have used this image to advertise my video but i have put effects on it to change the brightness.

Target Audience

Above is a Moodle which us as a group created to identify our audience. We have used words that describe our typical targeted audience. I feel my digipak, video and advertisement suits our intended audience, people who like indie music. My products have been designed with the audience and genre in my mind. I have decided to ensure my products and video was not over exaggerated as, in indie music artists like to ensure that their music is the main focus rather than themselves as an artist. This is why i decided to keep my advertisement and digipak simple. This is to ensure the focus is on my artists music and confined with the genre. I have decided to chose an image from my video to help link my video to my artist, to make my audience recognise the digipak. I feel i have successful created a digipak that represents my chosen genre and the audience that surrounds it.

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our video has been influence by a range of videos. Our main inspiration came from the video 'Kickstart' by the artist Example. The editing aspect of this video was really effective and as a group we felt it made the video unique and creative. Therefore, we decided to use the techniques used in the Example video in our own video. We like the visual effects the splitscreen had on the video, so we decided we would use final Cut Pro to create a edit that was similar to the one in 'Kickstart'. 

Here is the video for Kickstart;

Here is some screen shot that we were influenced by in the Example video and also some shots that we did that were similar.

Here is a split screen shot taken from the video Kickstart.

Here is our split screen shot that we produced by using final Cut Pro.

Here are some more examples of how the video Kickstart influenced our video.

Example's Kickstart

Our version of the edit taken from our video.

Another video that influenced our music video was 'Always' by Blink 182. This video influenced us for the same reason as the Kickstart video did. Blink 182 uses similar editing techniques used in the Kickstart video, so it attracted our attention because it was the same editing techniques used in both videos, however, the genre of music was very different. Therefore we figured that if two very different genres of music could create the same edit, it would work with our video and genre. 

Here is the video for Blink 182's song 'Always'.

I feel by researching other video's it has help us with creating the visual aspects of our video. Also, by trying to create specific editing techniques, it has helped me to gain the skills need to use Final Cut Pro. After, the production of our film, it has made me more confident in using Final Cut Pro, framing my camerawork, cutting my shots insync with the music and setting up/ shooting our clips.

The genre for our music video was Indie.

Therefore, i researched our genre to find out what links artists to the genre Indie. I was influenced by the images that we found while creating our moodboard. It helped me to produce the aspects of my digipak. As i researched further i discovered that indie artists like their music to be quite simplistic and plain, therefore, the audience can focus on their music rather than them as artists. Therefore, i have decided to keep my digipak simple. I have used an image for my digipak which is a clip featured in my music video. This is to connect my digipak with my artist and also to keep my work simple.

Here is our moodboard that has helped me to create my digipak and advert.


Here is my digipak and advertisement below

Advertisement

                                                                             Digipak
                

Production - Final Digipak

Final Digipak

Here is an image of my completed digipak

                                  Back panel                                                         Front Panel

Production -Final Advertisement

Final Advertisement

Here is the advertisement for my video

Planning - Photo that i plan to use in my digipak and advertisement

I plan to use this image in my digipak and advertisement because in is an image from my video. i wanted to chose an image from my video to help my audience connect my music video to my digipak. I plan to use this image on all four panels of my digipak, to keep it simple. I feel it is a nice simple background image, however, i am going to put a font colour over it to bring out the beauty of my image. I'm  not planning to use an image of my artist on my digipak because indie artists like to focus on there music rather than themselves.